News

  • Silver Lining to Pandemic

    Reduced human activity leads to reduced pollutants in our environment. An opportunity to create a green revolution when life returns to normal.
  • Surfrider adds the Olita brand to its list of reef safe sunscreens!

    An emerging concern among ocean scientists, stewards, and beach-goers is the impact that certain chemical sunscreens are having on the marine envir...
  • Olita Boasts Another Seal of Approval, This Time From the Mom’s Choice Awards

    Olita earns another seal of approval. Mom's Choice Awards loves our KIDS Mineral Sunstick SPF 30. Kid safe and reef safe!
  • Local Business Owner Laurie O’Hara Named to NSBA Leadership Council

      Local Business Owner Laurie O’Hara Named to NSBA Leadership Council San Rafael, CA – Laurie O’Hara, CEO and Founder of Olita Inc. of San Rafael, ...
  • Women Who Own It interview with founder, Laurie O'Hara

    Women Who Own It interview with Laurie O'Hara, founder of Olita...outlook, challenges and victories.
  • 2020 Skin Resolutions - Olita review

    Nurture and protect your biggest organ - your skin - in 2020 and always. Olita Product Review for Skin Resolutions.
  • Olita launches Kids Mineral Sunscreen in reef safe sunstick

    More and more consumers are catching on to the benefits of physical sunscreens - those made of zinc and titanium dioxide, like our Olita Kids Mineral Sunscreen just launched this summer.
  • Olita Sponsors Olympic Contenders in Sailing

    Olita sponsors Olympic hopefuls in women's sailing. Follow Team Henken Tobias as they make Team USA in Japan 2020.
  • Our favorite sandy beaches across the US. What are yours?

    Check out some of our favorite sandy beaches across the US and don’t forget Beach Be Gone. It’s the best substitute for the outdoor showers! Everyone loves a good sandy beach where you can lay your towel down and relax, but when it comes time to go, it’s not fun to get that pesky sand off your feet. It seems like sand almost never comes out of your car, so leave the sand at the beach with Olita Beach Be Gone body powder. Our revolutionary powder gets the sand off your feet, legs, arms, hands - and skin anywhere - with just a couple shakes. We sell it in a variety of exotic scents, including one for kids. 
  • Olita Mineral sunscreen ahead of new FDA proposed regulation

    Olita sunscreen is safe on your skin and safe on the environment. Olita creates safe, effective sunscreen to protect you so you can do what you lov...
  • How safe is your sunscreen?

    It is estimated that 14,000 tons of sunscreen end up on coral reefs every year. This puts about one third of the ocean’s coral at risk. It is predicted that by 2050 (just 30 years from now!) 75% of coral will be critically at risk. There are many reasons to protect coral, the most biodiverse and endangered ecosystem in the world. 
  • Happy Earth Day from OLITA

    In honor of Earth Day and to show our commitment to making this a healthier planet, Olita is excited to announce our new membership into the EWG Ve...