Olita launches Kids Mineral Sunscreen in reef safe sunstick
More and more consumers are catching on to the benefits of mineral (physical sunscreens) - those made of
Mineral protects young skin by reflecting sunlight. Chemical sunscreens, which contain oxybenzone, octinoxate, butylparaben, and 4-methylbenzylidene camphor (4MBC). Oxybenzone is harmful to coral reefs, can cause gender shifts in fish, inhibit embryonic development of sea urchins and mammals, plus causes procarcinogenic activity. Some studies even suggest it may be an endocrine blocker in humans. Olita believes in creating sun care products that are safe for kids and outdoor lovers of all ages. Obviously covering up is the best way to protect yourself, but mineral sunscreens like Olita’s Kids is the next best alternative and works really well to protect young skin from harmful UVA UVB rays.
It is estimated that 14,000 tons of sunscreen end up on coral reefs every year. This puts about one third of the ocean’s coral at risk. It is predicted that by 2050 (just 30 years from now!) 75% of coral will be critically at risk. There are many reasons to protect coral, the most biodiverse and endangered ecosystem in the world. Coral provides a habitat to many fish and plants. It is a food source for humans and drives a lot of tropical tourism. Coral is also a natural barrier against hurricanes, typhoons, and tsunamis. Olita believes in creating sun care lines that are safe on the environment and preserve our beautiful oceans for future generations.