Our Story

Olita means 'little wave' in Spanish AND we're making a big splash with our line of eco-conscious products. We at Olita love to play outdoors - beach, mountains, desert or tropics. We are inspired by stunning mountain views, the sun warm on our skin, the allure of the waves as they roll onto shore, all while creating memories with family and friends. 

We got our start in Marin County, California, with our first product - Beach Be Gone body powder. Our founder, Laurie O'Hara, would often go to local beaches with her little children. What's at the beach? SAND! Where does sand go with little children? EVERYWHERE! Laurie formulated a magical body powder to wick away sand, sweat, salt water and general grit from your skin. After the success of Beach Be Gone, we developed other lines of all-natural skin care products to protect and care for anyone who loves to play outdoors.

Olita is committed to producing innovative and healthy skin care for the outdoors. We deliver on a promise of creating nourishing, restorative, protective skin care products every day. Our products are safe for your skin and safe for our environment...simple.

FUN FACT: O-L-I-T-A is also a whimsical combination of the initials of Laurie, her husband and four children.